By Salma Yassin
PIF-owned Saudi Entertainment Ventures (SEVEN) has recently entered a licensed agreement with the global entertainment giant Hasbro to establish first ever immersive PLAY-DOH centers in 8 locations in KSA through the next 10 years.
In line with enhancing the quality of life for people in Saudi Arabia, the PLAY-DOH centers will combine both learning and entertainment goals by inspiring kids’ to be creative in thinking and imagination.
The new centers will be opened at SEVEN’s entertainment destinations and will feature multi-level playscapes, creativity stations, sensory discovery activity spaces, besides a dedicated party and children’s events room.
Moreover, there will be a café area for parents to be able to enjoy their time while their kids are having fun.
It’s noted that PLAY-DOH brand gained kids and families’ trust over the past 65 years.
